The business world has changed: buyers, like learners, want to choose what and when; for reasons that are more immediate and pressing than ever before. Yet, the ones who are succeeding are not the transactional but those who can entertain, empathize, and create beauty, insight, and meaningful experiences.



When we can align with our true voice,  have fun and share our unique insights - this is the basis of the new sales professional role - leading buyers with trusted, practical,  stimulating insight.



We want to know the real person serving us,  we want to engage and share, and we may feel vulnerable now we have had to invite our business colleagues into our homes - it has created a need to be more professional and yet more human and playful at the same time.